Advancements in Search Generative Experiences (SGE) & How They Will Affect Your Website’s Online Chat

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What Are Search Generative Experiences?

Search Generative Experiences, or SGE, is a fancy way of saying that computers are getting smarter at helping us find information. Instead of just looking for words that match our searches, SGE helps the computer to understand what we really want to know and shows us the best answers! It moves beyond traditional keyword-based searches to provide results that are contextual, personalized, and highly relevant.

For example, with a traditional search if we Google 'What are the prices of care homes in Hastings?' Google will deliver a list of websites that it thinks will give you the best answer to that question.

Ask the same question with SGE and it will understand the context of what you are looking for and do the searching of that list of websites for you. It will then present the information it thinks you are looking for summarised in a normal, written text format, just like you're reading now.

How SGE Will Change The Way We Search

Our current experience of searching the internet is that of a researcher. Knowledge is the library and Google or Bing is the librarian. We ask the librarian to bring us knowledge on a subject and it brings us all the books that are most relevant to what we want to learn about.

We as researchers must then read and understand the books to find the knowledge we are seeking.

With the introduction of SGE, the search engine becomes both librarian AND researcher. It does all the heavy lifting for us and simply presents us with the answer to what we seek.

This is going to save us an enormous amount of time and effort. However, it also has some pretty huge potential drawbacks and far-reaching consequences.

It's not within the remit of this article to go into those. The important thing is that it will, whether we like it or not, fundamentally change the way we search for information and what we expect from a search.

We are going to become conditioned to asking our computer questions in plain English and expecting it to spit out the complete answer to our question in plain English all within a few seconds or less.

What Does SGE Mean For Online Chat?

Your website is going to become a tiny version of a search engine that is an expert on your company. People will expect to be able to go to your website, type in what they want and then be served with the answer immediately and without having to do any of the searching themselves. Just as they've been conditioned to do using SGE.

Your Online Chat will be the librarian for your knowledge and the researcher that sifts through it and gives visitors exactly what they want.

This will be achieved by combining Large Language Models (LLM) like ChatGPT with a specific dataset of your company and industry that contains virtually everything anyone could ever want to know about them.

The Data set is the library of knowledge. Your Online Chat is the librarian and the LLM is the mechanism that makes it just like talking with a human.

Conclusion

SGE is already being tested and rolled out at the time of writing this article in mid 2023. With the rate of change in technology, it will not be long before it becomes the norm and we're all using it.

The technology to connect LLMs with Datasets and Chatbots already exists, but is in its infancy. Again, the pace of development means before the end of 2023 there will be good Chatbot software that is able to offer a complete solution.

Here at CareChat we are at the forefront of this development. We already have a chatbot that can interrogate a dataset. We just need to add some essential features such as lead capture before it is launched to the care market. Watch this space!